From CNN Travel:
Shhh. They can hear you. They're listening as we speak -- logging every word, tracing every step.
Even tonight, while you sleep under your hotel-monogrammed duvet, rest assured that 20 stories below, in some undisclosed location, researchers are hard at work documenting your whims and wishes -- Loves biking! Hates bananas! -- trying to crack the profound mystery that is You.
Read the whole article.